Each year, Black Friday is hailed as the singular event in the consumer calendar which promises the best deals, guaranteed.
After 2020, a year which saw record spending on the home, many of us have been wondering which deals will see the most interest this year. We have spoken with our very own Head of Marketing, Arun Bhatoye, to get his predictions for the annual discount extravaganza.
“Appliances and electricals are consistently an area where we see lots of customer interest during Black Friday promotions,” explains Arun. “Over the years, it’s been crystal clear for them that this is where the real savings are, and so we can expect to see lots of interest in the electricals that are on offer this November.
“Making a saving of hundreds of pounds on a large purchase is an incentive that sees many customers willing to wait a few months to get the best deal, and with lots of new launches on the horizon there will be some quality models going at competitive prices this year.”
Despite 2020 seeing huge investments in the home, the Office for National Statistics has shown a general trend in higher spending on appliances in recent years, with spending on these products higher than average following a peak in Autumn last year*.
Not only that, but the daily average consumption of TV and screening services increased by around an hour last year as an impact of the pandemic** to just shy of six hours per household, which might lead to more interest in upgrading television sets for newer models.
Additionally, households might be looking to increase the number of TVs within their home rather than upgrade their main set: consumers are consistently looking to purchase smaller screen for kitchens, garden rooms and bedrooms according to Hisense. Not only that but a surge in home-built ‘garden pubs’ have seen further interest in smaller screens to complete the atmosphere.
“We’ve also seen that people have really missed entertaining family and friends, and now see their kitchen spaces as an even more valuable asset than ever before. Add to that the increase in home working, and more and more of us are moving to rural spaces from urban settings which will often bring more space for both leisure and work,” continues Arun.
“As an impact of this, we’re expecting to see even more interest in kitchen appliances during this year’s promotion, particularly larger and more statement products like fridges which are often bought in lieu of a Christmas gift for a partner or loved one.”
Keep an eye out for this year’s Black Friday deals from Hisense by following us on social media!
** NME/Ofcom, 8th August 2021 https://www.nme.com/news/tv/report-finds-uk-adults-spent-a-third-of-waking-hours-watching-tv-in-2020-3013675