Men’s EHF EURO 2022, taking place between 13th and 30th of January, will once again have the support of Gorenje, a Hisense company since 2018, after the leading European home appliance manufacturers confirmed their sponsorship of the event for a third time in succession.
Having previously sponsored the European Handball Federation’s flagship national team event in 2018 and 2020, the deal – agreed the EHF’s media and marketing partner Infront Sports & Media – further cements Gorenje’s commitment to supporting top-class handball.
Gorenje, who are part of Hisense Group, are no strangers to handball, having also sponsored the EHF Champions League since 2017.
Their partnership of Men’s EHF EURO 2022 presents an opportunity to spice up the handball championship once again. Gorenje’s remarkable, highly popular and creative campaign #simplyfans will include a large assortment of attractive prizes, ranging from EHF fan accessories to an unforgettable experience of cheering for one’s favourite team from the stands. For updates simply follow their @gorenjesimplyfans social media channels.
Together with EHF, Gorenje will use this opportunity to simplify the lives of handball fans, making more time for pleasure, including watching the best games in European handball.
Martin Hausleitner, EHF Secretary General, said: “Gorenje have proven to have a strong, loyal and successful tradition when it comes to supporting top class handball, especially at national and club level, and therefore we are thrilled to have them on board as an Official Partner for a third Men’s EHF EURO in a row. Having a partner that embraces handball as much as Gorenje does wonders for the promotion of our sport and we are looking forward to yet another fantastic event with them by our side.”
Alenka Potočnik Anžič, Marketing Director at Hisense Europe Group, added: “We are thrilled to have been one of the most important partners of the Men’s EHF EURO, writing a successful story of the European handball on the highest level for the third Championship in a row. Playing top-level handball or any other sport requires a strong team, clear focused strategy, and a desire for success; characteristics we can simply identify with in Hisense Europe Group. Gorenje is all about making life simplified with our home appliances and with our partnership with EHF we believe we will make life much more simplified for all handball fans – Simplyfans. I am convinced that our home appliances can help fans dedicate more time to the things they love, including watching top-flight matches as we are going to see in Hungary and Slovakia.”
Since its beginnings in 1950, Gorenje has expanded into a multinational corporation and a renowned international brand. A brand that is committed to designing and perfecting household appliances of the highest quality, supreme environmental and design standards. Today, every innovation they provide has a simplifying purpose, because they believe that simplicity matters. The brand’s core values, besides simplicity, are clear: operational efficiency, longevity, and sustainability. After becoming part of the Hisense group in 2018, Gorenje got an opportunity for further worldwide growth. The merger resulted in a major manufacturer that offers both consumer electronics and white goods products, which is a rare example in the industry, gaining a new competitive advantage for the future.
Gorenje has been an important and valuable player in the handball field. More than 30 years ago, the company recognized the value of one of Europe’s most popular indoor sports and became a valuable sponsor of one of the leading Slovenian handball clubs – RK Gorenje Velenje. Besides being a loyal general sponsor of the local club, Gorenje has been a sponsor of the Slovenian Handball Federation for several years, the official partner of the EHF Champions League Men since 2017 and the official sponsor of the Men’s EHF EURO 2018 and 2020.
About Men’s EHF EURO 2022
The Men’s EHF EURO 2022 will be more than just a series of games – a festival of handball. Co-hosts Hungary and Slovakia will welcome Europe’s handball elite for two weeks of spectacular action between 13-30th of January 2022. The tournament slogan – Watch Games. See More – embodies what will be a celebration of handball, which will be enjoyed across five cities whose passion for handball knows no boundaries. To delve deeper into the spectrum of experiences visit eurohandball.com.