Hisense signs two-year partnership which also sees high profile branding on the Premier League club’s iconic Elland Road East Stand!
Hisense has announced a two-year agreement with Premier League side Leeds United to become an Official Partner of the club. Leeds United is one of the most successful clubs in England, having been crowned topflight champions on three occasions. The Whites have also won the prestigious FA Cup, League Cup and Charity Shield, whilst also famously defeating Juventus to win the European Fairs Cup for the second time in the club’s history. Leeds United have recently gained promotion back to the Premier League after an absence of 16 years, and have already made their presence felt with an impressive start to the new season with a number of notable wins and performances.
The new partnership will see Hisense, whose UK headquarters are in Leeds, support the newly promoted club to the Premier League, in an initial partnership which includes LED perimeter advertising, media interview backdrop branding and extensive branding of the prominent East Stand. Two sides of the famous East Stand will include large adverts, which combined are some of the largest outdoor spaces in the region. One end will promote Hisense laser TV’s to a busy motorway audience, which see’s over 30 million cars entering Leeds over the space of a year. The other end will incorporate Hisense branding a long with visuals on TV, refrigeration and cooking categories to a congregating Leeds United fan base on matchdays. The deal will also see Hisense award winning televisions installed at both Elland Road and their Thorp Arch training ground.
Leeds United will be working pro-actively alongside Hisense UK to spearhead the brand activity, including exclusive fan offers, sponsorship optimisation and innovative brand activations showcasing the latest brand technologies over the next two seasons.
Through the partnership Leeds United will extend their own global brand reach via an exclusive Club branded App which will deliver LUTV and exclusive club content onto the Hisense VIDAA Smart TV platform.
Howard Grindrod, Hisense UK’s Vice President, said:
“Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England.
“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club – even better that it’s a club on our doorstep.
“Leeds United pride themselves on attention to detail, which is something we feel resonates directly with Hisense and our product range such as 4K ULED TVs. As excitement continues to build into the new season, we’re looking forward to kicking off our partnership and supporting the local community and being part of arguably the best league in the world.”
Paul Bell, Executive Director at Leeds United added:
“We are delighted to welcome Hisense into our Official Partners programme. As one of the leading consumer electronics brands in the World is further testament to the strength of the Leeds United brand that Hisense have chosen to Partner with the Club on our return to the Premier League.
Through the partnership Hisense will receive significant brand visibility through the Partnership, globally through the Premier League TV footprint and regionally through their high profile branding on the East Stand here at Elland Road that directly overlooks the M621 motorway and is seen by over 30 million vehicles annually.
As part of this partnership we are also excited about extending the reach of our video on demand channel LUTV and creating unique Club content for the Hisense VIDAA Smart TV Platform, taking our content into millions of homes.
We look forward to working with the team at Hisense to showcase their latest technologies and help to grow their brand presence within the global consumer electronics market.”
Keep a look out for more exciting news to come!