Milan, 19th August 2022 – A few days after the kick-off of Series A Championship, Hisense Italia announces the new partnership with Inter. The Italian branch of the leading company in consumer electronic sector enters into an agreement with the Nerazzurri team until the 2024/2025 season.
United by the fundamental values of innovation and search of the best performance, both on the playing field and within consumer’s’ houses, Hisense and Inter have been able to establish themselves in their respective industry, through a history of growth and development, dotted with great successes and goals. The shared ambitious vision of the future and the constant commitment to developing cutting-edge solutions have allowed the two brands to create a strong and trusting bond with their consumers and fans, with particular attention to the new generations.
The partnership with Inter will be an important step in Hisense’s marketing strategy to promote the brand’s flagship products to an even wider audience. In addition to the visibility of the brand in the home matches on the LED boards and on the maxiscreen, Inter will use the products of the Chinese multinational company in all the locations of the Club, including the hospitality rooms of the stadium, the headquarter and training facilities. The product placement will not be limited to TVs and projectors, but will also focus on Home Appliance solutions such as ovens, microwaves, refrigerators and wine cellars.
“It is with satisfaction that we welcome Hisense inside the Nerazzurri family of partners. We have found in Hisense the same attention to innovation and search for excellence that distinguishes our Club and we are convinced that this collaboration will lead to new important goals for both brands” the words of Alessandro Antonello, Corporate CEO of FC Internazionale Milano.
“Starting from tomorrow an important collaboration between Hisense and Inter begins and it will not only be limited to the visibility of the brand but it will give the company significant opportunities for integration. This choice has been pondered for a long time and is the result of a common warmth and having found an efficient organization in the Nerazzurro team. For Hisense this is the beginning of a long journey that will lead to the development of new projects in the coming years that will mark an important step for both of us towards a successful future together” underlines Gianluca Di Pietro, CEO of Hisense Italia.
For Hisense this collaboration represents a further confirmation of the closeness to the world of football. In fact, after the sponsorships of the main championships, from the Europeans to the World Championships, and Paris Saint-Germain, the company is now strengthening its presence on the Italian landscape through an important partnership that reflects all the company’s passion for sport.